I wear a few hats:
I run a WordPress agency.
I build plugins.
I write articles like this one.
And now I’ve started a YouTube channel too.
People often ask how I juggle all of it without burning out.
The short answer: I don’t do it all at once.
The long answer? Let’s break it down.
1. I Work in Seasons, Not Sprints
Instead of trying to make equal progress on everything every day, I pick a theme for the week (or month).
- One week, I might focus mostly on plugin updates.
- Another, I might batch YouTube scripts or record shorts.
- If there’s a big client delivery coming up, that takes the front seat.
This way, I avoid context-switching fatigue and make deeper progress.
2. I Create Before I Consume
Most of my creative work happens before 1 PM.
That means:
- I don’t check emails first thing in the morning.
- I don’t open Twitter or YouTube Studio before writing.
- I block notifications while recording or coding.
Protecting the first few hours of the day helps me actually ship things.
3. I Build Systems Around Repeating Tasks
I hate repeating myself. So wherever possible, I systemize:
- I use templates for support replies.
- I reuse Notion outlines for every blog post.
- I’ve made plugin starter kits so I don’t rebuild boilerplate.
Less decision-making = more doing.
4. I Embrace Imperfect Consistency
There are weeks where I miss a post.
There are days where support takes longer.
Sometimes, I scrap a video halfway.
But that’s okay.
I don’t chase “perfect productivity.” I just try to show up again tomorrow.
5. I Keep Everything Rooted in Why
Client work pays the bills.
Plugins build assets.
Content helps me connect, reflect, and grow long-term trust.
As long as I remember why I’m doing each of them, it becomes easier to prioritize.
Final Thought
Balance isn’t a fixed formula.
It’s more like a rhythm — shifting, adjusting, adapting based on where I’m at.
Sometimes I lean more into products.
Sometimes I ride out a creative wave with content.
Sometimes I take a weekend off and do nothing at all.
And that’s what keeps it sustainable.
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