A developer’s life beyond the screen.


Why I Still Build for WordPress in 2025

There’s a lot of noise around WordPress these days.

Some say it’s bloated.
Some say it’s old.
Some think no-code tools or headless stacks will take over.

But here I am — still building WordPress plugins, still excited to ship something new.

Here’s why.


1. WordPress Is Still the Web’s Backbone

WordPress powers more than 40% of the internet — and that number hasn’t dropped in any meaningful way.

That means:

  • The ecosystem is alive.
  • People are still launching new businesses on it.
  • And there’s still room for meaningful tools that solve real problems.

If you’re building for the web, it still makes sense to build for WordPress.


2. It Lets Me Ship Fast

I don’t need a 10-step build chain or a devops pipeline to launch a plugin.
With WordPress:

  • I can build something in a few evenings.
  • Launch it on the .org repo or my site.
  • Get feedback within days.

It’s rare to have a platform that lets you go from idea → product → user feedback that quickly.


3. The Plugin Model Still Works

WordPress plugins are still a great way to:

  • Solve narrow problems
  • Reach a global audience
  • Build sustainable revenue (even as a solo dev)

And the barrier to entry is still low — especially if you focus on quality and not hype.


4. I Understand It Deeply

After more than a decade in this space, I know the ins and outs of plugin building — the hooks, the gotchas, the real-world use cases.

That matters.

Because chasing shiny frameworks or stacks just for the sake of it often leads to half-finished ideas.
I’d rather go deeper into something I already love — and keep leveling up there.


5. It’s Not About the Stack — It’s About the People

I’ve met clients, collaborators, contributors, and friends through WordPress.
I’ve been to dozens of WordCamps.
I’ve seen the impact this platform has — on people’s careers, businesses, and lives.

That’s hard to walk away from.


Final Thought

I don’t build for WordPress because it’s perfect.
I build for it because it’s possible.

Possible to ship fast.
Possible to reach real users.
Possible to grow without a team of 10 and $100k in funding.

And that possibility still excites me — every single day.